Fashion has a hidden cost: pollution, overproduction, and ethical concerns.
Most people want to shop more sustainably but feel lost in a sea of greenwashing and fast fashion pressure.
They need help making smarter choices — without sacrificing style.
Key issues:
⚠️ Fast fashion pressure: constant trends encourage overconsumption.
⚠️ Lack of transparency: unclear brand ethics and material impact.
⚠️ Overwhelm: difficult to know what’s truly sustainable.
EcoStyle makes conscious fashion easy and personal — combining smart recommendations with real environmental insight.
Proposed solutions:
✅ Sustainability scoring: rate products and brands on ethics and impact.
✅ Personalized wardrobe planning: mix-and-match based on what you already own.
✅ Smart styling tips: suggest timeless, eco-friendly outfit combinations.
EcoStyle turns your closet into a statement — of purpose, personality, and planet care. 👚🌿
