People want to shop more sustainably — but eco-friendly options are often hidden, confusing, or inconvenient.
Fast fashion, greenwashing, and overconsumption make conscious choices hard.
The answer isn’t to buy nothing — it’s to buy better.
Key issues:
⚠️ Information gap: users don’t know which brands or products are truly sustainable.
⚠️ Overwhelm: ethical shopping feels like too much work.
⚠️ Impulse habits: convenience overrides values in the moment.
EcoShopper helps users align purchases with principles — without sacrificing style, comfort, or ease.
Proposed solutions:
✅ Product impact analysis: assess sustainability across sourcing, packaging, labor, and transport.
✅ Alternative suggestions: recommend more ethical versions of commonly searched items.
✅ Eco shopping rituals: help build conscious habits and reward mindful choices.
EcoShopper empowers users to vote with their wallet — and feel good doing it. 🌿💳
